Customer Service Banking in Branches Essay Example | Topics and Well Written Essays - 1250 words

Customer Service Banking in Branches - Essay ExampleTherefore, while the headquarters of avows are to decide more or less policies and strategies for different countries and regions, the role of branches becomes very crucial for attracting customers. Though internet banking has also arrived on the horizon, an average banker still prefers banking with the branches in the neighborhood. Customer services form the keyst angiotensin-converting enzyme factor in making the banking experience enjoyable for a retail customer. Today value addition and management of quality are the buzzwords not simply for the manufacturing sector but for services sector as well. Therefore it is an emerging subject with potential of having a long term impact on the line of descent prospects and profitability on the services sector. In fact if we take a look at some of the international banks, it becomes all the more clear when we externalize the way they have evolved over the years, while spreading their reach to countries and regions outside their home ground. Taking good care of customers happens to be one of the key center on areas of these banks. In fact, at times banks go overboard in order to please the customer and keep rolling their finances. Perhaps this sense of urgency is one of the factors behind the sub-prime crisis that has shaken the economies around the world. In any case, the study will be limited to study and analyze the customer care aspect of bank branches without going much in detail on the sup-prime aspects. Research Questions and ObjectivesThe main intention of the study is to develop an understanding of the concepts of services sector in public and banking industry in particular. During the study an effort will be made to observe the planetary working at couple of branches of at least both different banks to seek answers to the following key objectives.Establish a well studied relationship between the economic prospects and banking industry. The relations hip has in effect undergone quick changes in view of the fast spreading effects of globalizationAnalyze some of the progressive banks and compare their growth with some of the leading industries/ companies. This will stand by in finding out the attractive factors making the sector unique. Analyzing the impact of e-commerce and e-banking in the overall banking business and the segment or percentage of people making use of such advance facilities.Some of the steps initiated by banks in order to reduce the turnaround time and making the banking experience of customer at the branches less tiring.Analyzing the broader perceptions of customers towards facilitation of banking at branches.Research MethodologyResearch approaches and methods radically influence the research content and, consequently, the policies designed in response to that content. Research philosophy is a belief about the way in which data about a phenomenon should be gathered, analyzed and used. This thesis is a qualit ative case study which focuses on an analysis of the policies being adopted by banks to cater to the needs of the customer at their branches. To carry out such a study in general we resort to two main approachesDeductive reasoning, which works from the more general to the more specific subjects. Sometimes this is informally called a top-down approach. In such approach we take up the theory and then try